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The copyright's expired. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just new things that individuals have not seen forever. And so, I'm excited just to have an entire brand name and an organization that is bringing a great deal of these things back.

Which is begun, as you know that's a channel, but it's not how you grow, I got to grow that service now. So yeah. I've always questioned that about Dan. I've followed Dan for a long period of time and I've constantly thought, why is he refraining from doing book funnels with every one of these books? I think he will be soon enough.

One is with their front ends we're bringing people in. However number 2, when individuals produce, they're the channel, we press people to. Due to the fact that as quickly as you check out the book and after that you have the context, like, "Oh, now this makes sense, now I understand why I require this thing." They come back.

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However then also reconverting people who came and didn't understand the context and then they left. copywriting. And it utilized to be, I had to do a webinar every single time. Or I had to train them or I needed to do workshops, all these things. Now it's just check out the book, and they check out the book, and after that they have the aha.

That's what all of marketing and organizations is. We have to produce desire for the important things we're offering. Therefore books are among the most effective, if not the most effective method to create that desire. expert secrets. And the individual who's going to check out a book is a much better client, hands down than any other type of customer.

They're most likely to send out, they're likely to stick. They progress people, I dislike saying that, because most individuals in my life that I like do not read. You become a much better person by reading. And so they progress consumers, much better long term things. Therefore if I can get people to check out a book, man, it changes them as a human (where russell brunson).

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And I make that cash over the next 6 months, over five months or whatever, it takes to break even (value). But on the book funnels, I still break even right away, they go through the upsell down process so I break even right away. And after that we introduce them to Click, Funnels.

Yeah. Well you just threw away some incredible numbers. So I desire to just take a breath and I want to go through it. So, about half a million dollars a month is going into your book funnels, Dot, Com Tricks, Specialist Tricks, Traffic Tricks. Now you have some others also, you have the Cook, Book and numerous other things.

Rather than going through them separately, which would take forever offer us the philosophy of what the whole process looks like from the totally free plus shipping to the very first bump upsell one, two, et cetera. Talk me through the viewpoint. Yeah. So the core thing is the book undoubtedly, is how do we sell the book? And the best way to offer the book is to offer it totally free.

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It's just cover shipping." I can press individuals to that. And it's simply a simple outlet to get people to verses, go to Amazon and purchase my book, instead of go get it for free you simply got to cover the shipping. It's such an excellent offer on the front end - ads.

I've seen people who attempt to do it and they simply have their book. If you look any of the sales page, it's a book, however it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long type sales that offering this book since we desire to increase the conversion as much as possible and increase the value of the book.

That's the very first thing. Therefore the majority of mine are the book. And after that it's what are the core principles in the book, we'll put together an audio program or video program. And then, some worksheets and simply a 30-day obstacle that goes to the book and we put together simply a lot of things to make the worth of the book a lot more, right? Yeah (one).

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And in the copy on, I believe some of them we have, "You can purchase us on Amazon for 20 dollars," then have an image of the Amazon listing, "however get it totally free here." And then we still the individuals who click on Amazon and just purchase an Amazon anyhow, due to the fact that some individuals just like purchasing Amazon.

Since I still desire my books to rank on those platforms and sales coming through. service. Therefore, we do have those outlets there, however again, the paid cash's all going to the book funnel. And then after some indications of the book, from there we have an order from Bump and just recently we have actually been testing numerous order from Bumps, which is done actually well.

Then for each book I've done, I think you understand this, but a lot of individuals don't the way I do my books is I teach, I do an event live initially, teaching the concepts to make sure that structurally makes sense in my head and my stories are not uninteresting and things like that.

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Therefore, the 2nd order from that, we stated for $97, you get the workshop where I taught the stuff prior to we ever did it. Which one's getting a 20% take rate on $97 Bump. In between those 2, it drastically increases a lot of times those two order from Bump will cover our advertising expense simply by themselves, which is, which is remarkable.

And then we take them to our upsell down sell series, we alter and modify this a lot. And so I'll talk conceptually where we opt for this, however I'm always trying new things because, particularly when we spend this much cash, we have to keep tweaking things to get the cart worth to be high enough that we can cover ad costs a great deal of times at scale. list.

Okay, they have the book now, they have the audio book, they have the core (funnels). They understand the core concepts of the book. And one mistake individuals make a lot of times, I continue to slip up regularly and I want to confess is, I'm all right, they bought, let's state they bought Traffic Secrets.

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Yeah. Yeah. Therefore, if you attempt to sell a Traffic course on the next page, it's like, "But I simply bought Traffic? I believe I already have traffic now." And so let's conceptually think each time we offer something to somebody, we just resolved the problem for them. But then we produced a brand-new issue.

It's actually various with physic like E-commerce items, but information products, we simply solved that issue for them. By resolving that issue what is the new problem that was developed? Right. In Dot, Com Secrets, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next logical upsell (russell brunson). So, I'm generally attempting to sell something in between 197 and 297 in that very first slot there. Therefore, Dot, Com Tricks is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, but where you sending out that Traffic, if you send it an Amazon listing you have difficulty, you in fact require funnels.

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And so, the next thing I can't keep in mind right now, what we're evaluating, what it is, however it might be traffic. I can't keep in mind the top of my head. Anyway, that's the psychology, what's the next thing that they need. And after that upsell second is the exact same thing.

But in my mind, there's this stage, individuals go through a development stage and after they grow to a specific level and they shift to contribution, and contribution is sharing your gifts and selling, and starting a service (marketing books). And so, it'll be some version of that. It'll be the next thing.

And it's, squashing not due to the fact that numbers aren't along with, as that one. But yeah, it's eliminating it. Well, it is eliminating. I just taught on, I mean, I got the undetectable funnel things, which we talked about last time and you stated something, I believe at the last inner circle conference, or perhaps you said it in the newsletter and you stated, I don't understand why, however no one ever test this.

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Well, congratulations. I imply, and I'm really delighted that you did it too because, I 'd been a member of GKSC for, I do not know, because the early 2000s, and I canceled my membership, and it simply had actually lost a lot, that it had in the past and you've brought all of it back (buyers).

Can I share one concept that originated from Kennedy's stuff that might assist individuals? Okay. This is for those who're watching the video variation. russell. If you're on the audio, just think of something really cool. What's been cool is I've been going through Dan's archives? When I purchased the business, they gave a Google drive and it's like, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that said, faxes from Dan Kennedy. And I was like, "What's this?" Since if you do not understand Dan, Dan does not have an email account. To this day I'm partners with him now. And I have to fax him to send him anything (process).

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Rob Kosberg: Did you have to purchase a facsimile machine by the method? How do you even do? We tried to, they don't offer fax. You can't physically buy a fax machine anymore unless it belongs to this substantial printer setup. And yeah, so we had e, Fax or I do not know, something like that.

However I found this folder and it was dated from 2012, 2019. And it was throughout that window, he would send out a fax to his diamond members, people paying 300 bucks a month, he 'd send out a fax every single month to these people, or excuse me every week. So every Friday he 'd send this fax and it was just one page fax with an idea from Dan, marketing pointer or method or psychology.

I would buy it. Oh yeah. And it was a thing someone stated, and then, it passed away, it was a fax and it passed away. Lots of things, I want to extend Dan's tradition forever and my own legacy and Napoleon Hill, all the people that I like and value - dotcom secrets (2015. Therefore I went through that.

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And I don't have to write anything aside from a one page introduction of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent for 7 years, to his members. And this book is like a phone book (lives).